Why Is Newton Running Shoe Different?

Newton running shoes have a unique feel as soon as you put them
on - lightweight, breathable, comfortable, highly cushioned but
completely stable and responsive.

The actuator lugs extend from the base of the forefoot region
promoting a natural running technique as if you were barefoot.
Newton Action and Reaction Technology allows you to land on
your forefoot safely. When your forefoot impacts first your foot has
less pronation as it would if you were to land on your heel, thus
minimizing injuries.

After the forefoot makes impact and the actuators are driven fully
into their corresponding chambers (the action), then levering and
propulsion come into play. As you push off and drive forward the lugs
are released (the reaction) providing energy return resulting in better
performance with less effort.

Compare a cheetah's (fastest land animl in the world) foot with a
Newton  running shoe and you will notice the smlilarities.

A Cheetah's Foot                         Newton's Technology